June 30, 2025
Year
2025
Client
Jack Tompkins
Category
Branding
Product Duration
3-4 weeks
Challenge
The goal was to craft a brand identity and website that stood apart from traditional photography sites. Jack wanted something that captured his personality—part observer, part storyteller—while still being clean, functional, and engaging for potential clients. The challenge was striking the right balance between playful brand language and professional credibility.
Conclusion
The final brand system celebrates Jack’s unique perspective through bold typography, witty easter eggs, and a flexible identity that supports both his photography and personal brand. The result is a distinctive visual identity and website that not only showcases his work but also invites viewers into the Enderby world: one that’s quietly brilliant, occasionally ridiculous, and always watching.
