January 31, 2025
Year
2025
Client
William B.
Category
Branding
Product Duration
2-3 weeks
Challenge
Reserved came to me with a bold idea: to build a brand that felt elevated, exclusive, and deeply rooted in culture—without feeling cold or inaccessible. The challenge was to create a visual identity that felt both luxurious and inviting, speaking to a new generation of tastemakers who value design, story, and meaning. The brand needed to balance modern sophistication with a sense of belonging—something that could live just as confidently on a streetwear tee as it could in a curated retail space.
Conclusion
The final identity for Reserved reflects exactly what the name suggests—something set apart, carefully chosen, and thoughtfully crafted. Through intentional typography, a timeless mark, and a clean, confident aesthetic, we built a brand that doesn’t just look premium—it feels like it belongs in a category of its own. It was an honor to help shape Reserved’s foundation and give it a bold, refined voice to launch with.
