March 11, 2025
Year
2025
Client
Jian Salcedo
Category
Branding
Product Duration
3-4 weeks
Challenge
The challenge was to create a bold, imaginative brand that balances creative grit with spiritual depth. Through strategic discovery, I developed a unique brand identity including a hand-drawn wordmark, custom logo illustrations symbolizing journey and wonder, a robust color and type system, and adaptable assets for merchandise, web, and print. Every element of the brand is rooted in their core belief: that stories have the power to move people toward truth.
Conclusion
This project became more than just design—it was a collaboration rooted in shared vision and deep meaning. The final brand captures Sojourn’s soul: raw, honest, and creatively driven. I’m grateful to have been part of their story, and proud to have helped shape how it’s told visually across the world.
